Today You Can
Conceptualization for branding and execution for the “Today you can” campaign.
The TODAY YOU CAN campaign empowers Healthcare Providers to help patients in ways they’ve only dreamt of before. Utilizing the brand strategy of Visionary, Relentless and Unifying TODAY YOU CAN alerted the world that today everything has changed in AD.
Today You Can is the rallying cry because, in 3 simple words, it tells HCPs that a breakthrough has arrived that dramatically changes what they can do for patients with AD. This quick line supports our awareness-building efforts, especially with those HCPs who may not be closely following the news in research and development.
Brand Book
Photography
The campaign photography answers that question: they are younger, sharper, and more confident than the patients with AD dementia whom HCPs are accustomed to treating with symptomatic therapies.
Graphic System
The following guidance is intended to help you create consistent executions of the brand graphic system. Whether you’re creating communications in digital or physical media, its important to follow the signature styles of the brand.
The Core Visual will help marketers and their agency partners around the world establish a strong and consistent identity at launch and build enduring brand equity into the future.
Local sales teams should:
Use this Visual Aid as a reference tool to ensure that all promotional materials are created in alignment with the global strategic launch plan
Provide this Visual Aid to their agency partners and third-party vendors
Ensure maximum compliance to the Visual Aid while adhering to local regulatory standards
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