Profit inc
Profit Inc. is an SaaS financial platform that provides financial analytics, in-app guidance, and client feedback to help businesses understand their financial data and improve adoption, retention, and customer satisfaction.
Services Provided
Brand Strategy | SaaS Design | Web Design | Data Visualization
At the beginning of the project, our goal was to improve the communication of the company name, reposition the brand, and merge two different brand experiences into a cohesive whole. We collaborated closely with the Profit Inc team to create a new logo and logotype that better resonated with a broader target audience while conveying the company's values.
The new brand embodies the attributes of quality, authenticity, credibility, and approachability.
For the logo, we settled on using the pi symbol as shorthand for "profit," which we hand-drew to create a unique and bold mark. The logotype uses a strong humanist font that feels both timeless and modern.
To support Profit Inc.'s brand attributes of being modern and credible, we created a bold color palette that makes a statement when conveying data points with infographics.
We also created marketing materials that can exist in both physical and digital worlds, building on the new brand identity.
We also created marketing materials that can exist in both physical and digital worlds, building on the new brand identity.
In terms of interactive design, we began with a content audit and low-fidelity wireframes to work through page goals, content, storytelling, and the customer journey. We rearchitected some site content to reflect updates to the product and proposed new mental models for understanding its features and offerings. High-fidelity wireframes then helped us solve the problem of how to communicate that information visually. Through UI design, we brought the brand to life and positioned Profit Inc. as setting the bar for the future of modern development, employing stylized visuals and expert visual hierarchy.
Finally, we utilized data visualizations to help convey the research and refinement that is integral to the Profit Inc. experience. Pops of the secondary color palette help elements grab attention and guide the user through the established hierarchy.
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