The Challenge & Approach

Muserk is an enterprise rights management platform that protects and monetizes Music, Film, and Television content for rights holders worldwide.

Driven by their proprietary machine-learning software, M-Match®, Muserk finds more usage, faster. 

Muserk scaled solutions can manage catalogs of any size, and process and discover matches on tens of millions of rows of data in hours.

Muserk asks, “How can we serve artists on every platform.”

Though they utilize cloud service and programming. Muserk is cutting-edge, but still very human.

BRANDING

We explored a number of options around themes of transformation and progress, but ultimately landed on a monogram. The final mark pulled from elements of the original mark to feel familiar, but elevated. The strong geometric nature feels timeless, but modern.

LogoType

The Muserk logotype is built from an altered version of the typeface RNS Miles. The angles from the mark are carried through the logotype and are reminiscent of the original Muserk mark. 

The logotype also updates Reify Health from title case to uppercase to establishes authority and trust as a progressive company.

Visual Language

It was important to build out a brand system that supports Muserk’s brand attributes of modern, and sincere. The "angle" of the mark is carried throughout the brand system.

The color palette is neutral, but with powerful colors to make a statement.

Typography

Futura is Muserk's lead display type. It contains angled terminals that reflect angles in the mark.

Interactive

As part of Muserk’s brand launch, we extended their brand identity to their web experience. The logo mark creates delightful design moments, continuing the “angle” concept throughout the site.