I am ready
The Harvoni "I Am Ready" campaign was launched in 2015 to raise awareness about the Harvoni medication, which is used to treat Hepatitis C. The campaign featured real patients who had been successfully treated with Harvoni, sharing their stories and encouraging others to seek treatment. The goal was to remove the stigma around Hepatitis C and to encourage people to get tested and treated. The campaign was successful in increasing awareness about Harvoni and Hepatitis C, and it helped many patients get the treatment they needed.
I am ready
TV Spot
People from all walks of life have questions and concerns about living with Hepatitis C, and Harvoni has some of the answers. The medication claims it has helped cure the most common type of Hep C in up to 99 percent of patients. Those struggling with Hepatitis C in the commercial declare they are ready to put the disease behind them and be cured.
Collateral
I was responsible for developing various advertising campaigns for Evoke Advertising, which included the creation of a TV commercial. Additionally, I designed several promotional materials such as a website, a banner takeover for CNN.com, and a CRM design.
WEBSITE
CNN.COM TAKEOVER
Banners
CRM
