Over 250,000 people in the US have been prescribed HARVONI since October 2014 to cure their Hepatitis C. The LET GO campaign's lanterns celebrate the moment these patients were able to let go of Hep C and the uncertainties that come with it. With the help of Evoke Healthcare, I was able to express this campaign through a responsive microsite. Additionally, I created an educational website called HEP C HOPE to educate patients about HARVONI in conjunction with the LET GO campaign.
A group of people travel across a desert landscape until dusk. In unison, they light candles and release them in floating paper lanterns that fill the sky with glowing light. Like these lanterns, they are able to let go of their Hep C by taking Harvoni which declares it's proven to cure patients within 8 weeks of treatment.
Since October 2014, HARVONI has been prescribed to over a quarter of a million people in the US to cure their Hep C.
The lanterns of the LET GO campaign celebrate the moment many of them let go of Hep C—and all of the uncertainties that come with it.
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