Branding

During the branding process we first conducted market research and identified Dr. Rozen's target audience, which consisted of executives, entrepreneurs, and professionals who were looking to improve their leadership skills. Based on this research, they created a brand identity that reflected Dr. Rozen's expertise, approachability, and authenticity.

To create an authentic and approachable image for Dr. Rozen's brand, we incorporated her signature as a personal touch. The color scheme was chosen to convey a sense of professionalism and trustworthiness. The logo was consistently used across all of her marketing materials, from her website to social media channels. This consistency helped Dr. Rozen establish a strong and recognizable brand identity.

Website

We also developed a website for Dr. Rozen that highlighted her speaking engagements, books, and media appearances. The website was designed to be user-friendly and easy to navigate, with clear calls-to-action that encouraged visitors to book Dr. Rozen for speaking engagements or purchase her books.

The website also included a blog section, where Dr. Rozen could share her thoughts on leadership, productivity, and communication. The blog was regularly updated with new content, which helped to attract visitors to the website and establish Dr. Rozen as a thought leader in her industry.

 Social Media

To further enhance Dr. Rozen's brand, we developed a social media strategy that focused on building engagement and increasing her visibility on social media. We created a content calendar that included posts related to leadership, productivity, and communication, and used a mix of static images and video content to keep the audience engaged.

We also developed a paid social media advertising campaign that targeted Dr. Rozen's key audience. The campaign was designed to drive traffic to her website, increase her visibility on social media, and ultimately attract new clients.

Overall, the branding, website, and social media strategies developed by the agency helped Dr. Rozen establish a strong and recognizable brand in her industry. It helped her attract new clients, expand her audience, and grow her business.