Capital Works
Founded by Financial Analysts, Capital Works introduces the world to the wonders of capital raises. Already used within SaaS technology markets, Capital Works was ready for a brand and UI that matched their ambitions.
Services Provided
SaaS Design | Data Visualization
Case study of User Interface and User experience of Capital Works
Capital Works had a disorganized and cluttered interface that was useless for users. We worked with the client to restructure the user experience and create a high-end design.
Our interactive design process started with a content audit and low-fidelity wireframes, which allowed us to map out page goals, content, storytelling, and customer journeys before the UI design phase. For Capital Works, we restructured the site content to reflect new product updates and proposed new mental models for understanding its features and offerings. We then moved on to high-fidelity wireframes to visually communicate the information. Through UI design, we brought the brand to life and positioned Capital Works as the future of modern development, using stylized visuals and expert visual hierarchy.
We utilized data visualizations to convey the research and refinement that is integral to the Capital Works experience and the complex systems happening seamlessly behind the scenes. We added pops of the secondary color palette to grab user attention and guide them through the established hierarchy.
After our redesign, prototyping & presentation efforts, Capital Works was purchased for $32 million.
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