BORGER WELLNESS
Nicole Borger is a Psychiatrist, Therapist and motivational speaker. In this project we collaborated to create a distinct personal brand the we could carry through her logo, content, website and presentation materials.
Branding
During the branding process we first conducted market research and identified Borger Wellness’ target audience, which consisted of executives, entrepreneurs, and professionals who were looking to improve their leadership skills. Based on this research, they created a brand identity that reflected Borger Wellness’ expertise, approachability, and authenticity.
To create an authentic and approachable image for Borger Wellness’ brand, we incorporated her signature as a personal touch. The color scheme was chosen to convey a sense of professionalism and trustworthiness. The logo was consistently used across all of her marketing materials, from her website to social media channels. This consistency helped Borger Wellness’ establish a strong and recognizable brand identity.
Branding
